Spotify, one of the largest platforms providing podcast, music, and video service, has launched its new mobile app allowing its users to join or host live audio rooms. They can even turn the conversions to podcasts. They are strengthening their personalization technology to connect with their users. Spotify focuses on creating a solid user base by providing targeted recommendations of podcasts and music to them.
The features of Spotify greenroom are on par with other live audio opponents such as Clubhouse, Twitter spaces, etc. It has moderation controls, converting interested listeners to speaker mode, and rooms host nearly 1000 people. Another exciting feature is that the listeners can appreciate the speakers of a particular session by giving them gems.
Greenrooms stand unique from other live audio apps to retrieve the live audio file once wrapped up and edit it further to make it a podcast. It reduces the extra burden of recreating podcast content from live sessions and is a time saver for busy podcasters.
Shortly monetization options may come down the road for its creators. The company gave a clue on marketing Green Rooms to talented artists, maintaining its mainstream focus on music. They have also announced a Spotify creator fund, helping US creators to generate revenue. One of the drawbacks of the Greenroom is that it is only available in the English language, which might expand to include more regional languages with increasing popularity.