Here is what Jeff Bezos said about the sensational show ‘The Squid game.’

    Jeff Bezos, the founder of Amazon and Blue Origin, tweeted about the superhit show “The Squid game.” Mr. Bezos praised Netflix for its internationalization strategy to increase the visibility of non-English shows, making them a global hit. Recently we have witnessed many performances from different parts of the globe gaining popularity due to the unique marketing strategies of Netflix, and even Bezos marked it as inspiring. Well, the show is worth the hype, and if you have never tried a Korean show, it’s time to give it a try.  

The show talks about the capitalist world and its terrible effects on the life of ordinary people. The comment of Bezos about the show paved the way for many thoughts. Bezos, ranked as the second richest man after Elon musk, may find the show more relevant in the present scenario, and the audience is waiting for his thoughts on capitalism. Squid game is now the giant non-English Netflix show spreading like wildfire with over 900 million USD  as a collection ever since its premiere.  

Being the most-watched show in the OTT platform, it cracked the record of 111 million viewership. It discusses the adverse effect of capitalism where no law and system can protect people above the power of money. At the same time, it talks about the marginalized section of South Korea, particularly those in debt or victims of financial burden, competing in a live-or-die game with a chance to win 45.6 billion won. We see how people choose to die rather than live a mediocre or poor life with pressure and suffering. The exciting plot of betrayal, situational friendships, and human ego portrayed with childhood games adds the tint of uniqueness to the show.  

You will see that most of the characters in the show have strong character development with rich backstories. We get to see the grey shade even in the protagonists; after all, it’s about either life or death. Even the twists and turns in the season’s finale episodes will throw tons of questions into viewers’ minds; indeed, the show is a roller coaster of emotions. Though the show focuses on Seong Gi-hun, we learn how he connects to the core characters in the best possible way. It gives us a clue about the show’s next season and will be exciting to know about the “The squid game “conducted for about 30 years for VIPs on a mysterious island.  

The tweet of Bezos resulted in many reactions on the internet. Several memes comparing Bezos to the VIPs and frontman are all over social media. Even speculations of changes in the content strategy of Amazon studios in the future are widely a subject of discussion in the marketing world. Recently, Netflix and Amazon studios started streaming the local language originals. Netflix is gaining more popularity than other streaming platforms with successful shows like Money Heist, Lupin, etc. Apart from the global hits like Game of Thrones, Stranger Things, Breaking Bad, etc., we witness more visibility to the regional shows, which gives a harsh blow to the mainstream show makers.  

Gopika

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