How CARE USA and The Body Shop are Helping the Needy This Black Friday

While many of you may have heard about killer Black Friday deals and a consequent wave of shopping sprees across different parts of the US, a tale of corporate philanthropy is slightly unheard of. British cosmetics and self-care product giant The Body Shop has recently partnered up with an international non-profit organization called CARE USA to bring the light of Thanksgiving festivities into the homes of the needy.

Spread The Love; Share The Joy Campaign

The companies have jointly initiated a wonderful campaign aimed towards spreading the love and joy of the Thanksgiving season. They have pledged to deliver care packages and essential items of need to those who have been most affected in the global pandemic recession. The campaign is geared towards motivating more customers of the company to acknowledge the efforts of brave service providers. The company has selectively chosen CARE USA for this initiative due to the focused motto of the organization – “Fighting Global Poverty and World Hunger”

Black Friday 2021 – Festivity and Corporate Philanthropy

Traditional corporate philanthropy has come a long way. Black Friday is a loved and cherished holiday in the USA. It comes right after Thanksgiving and most families are in the festive mood to do some holiday shopping. Black Friday 2021 is no exception. People would be flooding the stores and the festivities shall continue. In hustling and bustling moments like these, the joint partnership between the cosmetics brand and a renowned NGO speaks volumes about the importance of corporate philanthropy. It is great to see flourishing companies take note of the world around them and acknowledge the less privileged by lending a helping hand. Strategic corporate philanthropy like this is a great PR tool as well!

More About CARE USA

Cooperative for Assistance and Relief Everywhere, or more commonly known as CARE, is an international humanitarian aid organization. It features long-term development projects and specializes in emergency aid in troubled regions. It is a non-profit organization that has been working diligently since 1945. Eliminating poverty and starvation is the major pillar of the organization’s overall initiative. However, the organization focuses on wide-ranging issues right from women safety achievement of social justice. Its recent campaign in partnership with The Body Shop exemplifies its forward-thinking planning and capitalization of the growing importance of Corporate Social Responsibility (CSR)

Undertaking Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) is a growing domain of interest. It has now come to determine the global success of corporate companies. Through this campaign, The cosmetics brand has pledged to donate $50,000 to CARE USA for the distribution of care packages. Furthermore, it has also raised a novel offer on its Community Care Package Black Friday sale by giving customers attractive deals – the sum revenue of which will be added to an additional $25,000 donation towards CARE USA initiatives. The Body Shop has also promised to contribute $2 for every Community Care Pouch purchase made during the festive period’s promotional phase. All of such measures not only help the needy but also drive the agenda for the firm’s corporate social responsibility index.

Essential Aid After COVID-19

The partnership between The Body Shop and CARE USA comes after a tumultuous period of recession and devastation due to the impact of COVID-19. Several families have lost their jobs and have relocated to their native places of belonging – many of which are embroiled in conflict and politics. This has left them helpless in the midst of a global pandemic. Company initiatives like the cosmetics brand’s campaign are a key step in mitigating the humanitarian crisis resulting after COVID-19. Also read: What is a humanitarian crisis? Afghanistan Crisis Explained

Manisha Ray

A connoisseur of all things wonderful in life, Manisha is a literature major at Delhi University. She is a keen observer and a quiet thinker.

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